Postkiwi

January 22, 2020November 25, 2023

Douwe Egberts Something to Share

Belgian coffee company Douwe Egberts is gaining worldwide attention with “Something to Share”, a TV commercial featuring two teenage girls, their budding romance, and their dad. The two girls have their intimate moment interrupted when Dad returns home, and embarrassed, race up the stairs. Dad calls his daughter down with a text message consisting of three coffee emojis. Sure enough, he’s prepared the table for three, with brewed coffee shared as an expression of generosity and warmth. The commercial follows on from the impact of “The Third Cup”, a similar advertising campaign launched by Douwe Egberts four years ago. However this time the video has gone viral on Twitter, amassing over 12 million views on one viewer’s post of the video on Twitter on January 15.

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January 21, 2020November 25, 2023

The Neighbors’ Window

The Neighbors’ Window, a short film by Marshall Curry, has been nominated for an Oscar in the live action short film category at the Academy Awards. The 20 minute short film tells the story of Alli, a mother of two young children who has grown frustrated with her daily routine and husband, Jacob. But her life is shaken up when two free-spirited twenty-somethings move in across the street and she discovers that she can see into their apartment. The short film has its own microsite: TheNeighborsWindow.com. See the film below and a few notes from the director.

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January 20, 2020November 25, 2023

Heineken Daniel Craig vs James Bond

Daniel Craig with taxi in Heineken James Bond ad

Heineken® is running “Daniel Craig vs James Bond”, a commercial tied in with the April release of the 25th James Bond film, No Time To Die. The TV commercial, which will be shown in over 75 countries, gives a fresh perspective on Daniel Craig’s iconic portrayal of James Bond. Filmed in the Spanish towns of Tamarit and Cardona, the Daniel Craig vs James Bond commercial shows the actor attempting to take a relaxed undercover break, despite being seen by the locals as James Bond himself. His taxi driver provides a stirring ride up the hill worthy of a James Bond movie. When he gets out he realises that he’s left his passport and wallet in the taxi. Craig takes inspiration from his alter ego to race through the streets and plaza to intercept the driver. Entering the castle he must suit up, thus becoming the suave James Bond. However he draws the line at taking a martini, instead opting for a Heineken beer, alcohol included. After all, he’s not working.

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January 18, 2020November 25, 2023

Brotherhood in Tunisia

Brotherhood, a short film produced in Tunisia, Canada, Sweden and Qatar, has been nominated in the Short Film Live Action category in the 2020 Academy Awards. The 25 minute film tells the poignant story of Mohamed, a shepherd living in rural Tunisia, living with his wife Salha and two sons Chaker and Rayene. He is deeply shaken and suspicious when his estranged eldest son Malek returns home from Syria with Reem, a mysterious young wife wearing a niqaab (face-covering hijab). His wife and sons embrace the couple, despite a radio broadcast covering the Tunisian government’s concerns about the impact of citizens trying to return home after the collapse of ISIS and similar organisations in Syria. Mohammed shares the government’s concerns and is worried his two younger sons may become radicalised by their brother. He’s torn between his love for all his family and his rigid moral code. Brotherhood explores the complexity of familial relationships and the destructive effect of assumptions made without generous and open communication. Dialogue is set in Arabic, though the Vimeo version provides subtitles in German, English (Canada), French, Spanish and Italian.

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January 17, 2020November 25, 2023

P&O issues Brexit Reassurance

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The Brexit Reassurance campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings. “No one leaves without a deal. Check our website”. “Go make your own European unions”. “Out of Europe. Into Europe. Out of Europe. Into Europe. Every Day.”

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December 27, 2019November 25, 2023

Tourism Australia Matesong with Kylie Minogue

Kylie Minogue from Sandringham in Tourism Australia ad

Tourism Australia has released a music video featuring pop star Kylie Minogue, designed to attract British television viewers down under to experience Australia’s “philausophy”. The three-minute TV advert, aired immediately before the Queen’s Christmas message on ITV, takes viewers from Sandringham House, Norfolk, to Sandringham Beach, Melbourne, before heading around Australia with a set of cameos by Australians such as Adam Hills (The Last Leg), Ash Barty (Tennis player) and Shane Warne (Australian Cricket). The music video includes a reprise of Kylie’s role as Charlene Robinson, a mechanic in the popular TV show Neighbours (1986 – 1988). The Tourism Australia Matesong campaign will continue to rum across British TV, digital platforms. social channels, cinemas and out-of-home.

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