French childrens television channel Tiji TV has launched a marvellous advertising campaign celebrating the imagination of children. In this spot, a face-shaped helium-filled balloon embarks on an epic journey into the sky and beyond.
A red helium filled balloon with eyes narrowly escapes being burst by a weather cock before launching into the sky to fly with the birds, hang out with a hot air balloon, call in on a mountaineering expedition, flirt with the Yetis. The journey takes the balloon through air traffic, past an astronaut and beyond. The ad finishes with the creator of this fantasy, the girl who lost her balloon.
Click on the image below to play the video.
http://www.youtube.com/watch?v=BPioSvlXnmk
Credits
The Tiji TV campaign was developed at DDB, Paris, by creative directors Alexandre Hervé and Sylvain Thirache, copywriter Matthieu Elkaim, art director Pierrette Diaz, advertiser’s supervisors Thomas Granger, Romain Lorthiois, account supervisor Emmanuelle Michel Mimran and agency producers Sophie Mégrous, Forence Potthié Sperry.
Filming/animation was shot by director Yoann Lemoine via Wanda Productions, with producer Jerome Denis and illustrator Pierrette Diaz.
Post production was done at Digital District.