Kitkat in the Middle East is running “Emergency Break”, a pair of of commercials featuring the voices behind Apple’s Siri and a GPS app. Phones that freeze. The KitKat Emergency Break for Technology campaign takes into account the realities faced by our devices. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? A GPS guide has to handle the stress of sorting out a route for couple driving into the city, as they debate the merits of an Italian restaurant and a bar with friends. A group of Arabic-speaking men sit around having fun with bombarding Siri with requests, but discover that she has her limits.
KitKat Emergency Break Credits
The Kit Kat Emergency Break campaign was developed at Publicis Middle East / Dubai by executive creative director Rana Najjar, creative director Mohamed Bareche, copywriter Hani Mohsen, art directors Mohamed Youssef El Naggar and Saaniya Abbas, agency producer Mayssa Mohamed Ali Al-Azem, planning director Jala Fawaz, client services director Maya Khammar, associate director Abdel Rahmane Hassouna, senior communication executive Sabine Abdallah working with KitKat/Nestle business executive officer Emile Douaihy, brand communication manager Mayssa Abed, brand manager Ghaith Hamed, brand manager Ziad Jabi.
Filming was shot by director Vincent Lobelle via Prodigious.