Bangkok Life Assurance, Thailand, presented the life of a salesman through the eyes of a cockroach in this set of three television advertisements released in 2006. ‘See insurance through different eyes. Bangkok Life Assurance.’ A young man attempts to sell life insurance to customers in Bangkok but is flicked off like a cockroach. If you can’t sell it, find a new client. We see the salesman befriending a family whose father is struggling with back problems. The father is grateful for his help but isn’t interested in signing up until an accident nearly claims the life of one of the children.
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Credits
The Salesman campaign was developed at TBWA agency Creative Juice G1, Bangkok, by executive creative director Thirasak Tanapatanakul, art director Jon Chalermwong, copywriter Prangthip Praditpong, agency producers Chutarat Chingduang and Aroonsri Srirojanant, account supervisor Pongsuree Asanasen and Saovanee Chamapisit.
Filming was directed by Thanonchai Sornsrivichai via Phenomena, Bangkok, with producer Angsana Premprasert, director of photography Tweesak Kumpati, and editor Manop Boonwipas.
Sound was designed and arranged by Chumpol Sepsawasdi.
Visual effects were by Yggdrazil, Bangkok. Post production was done at Oriental Post, Bangkok.
The campaign won a Silver Lion at Cannes International Advertising Festival, 2007.