Subaru Performance Enhanced Print

Subaru Australia released an advertising campaign in January 2007 using medieval/modern imagery along with the well used tag line, “Performance Enhanced”. The Subaru Liberty appears in a stable alongside a bionic battle horse. The Subaru WRX appears in a castle context alongside a bionic boxer.

Subaru Liberty with horse

Subaru WRX with bionic boxer


The Performance Enhanced campaign was developed at Leo Burnett, Sydney, Australia, by creative director Mark Collis, art director Chris McMullen, copywriter Will Edwards and photographer Gary Sheppard.

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