ANZ is promoting its mortgage rates with a humorous television commercial, playing on the tricky spelling of the word “mortgage”.
A woman sees a press advertisement for ANZ being the 10-time Home Lender of the Year. Her husband hears the word mortgage with a sense of anxiety. We enter his flash back to his appearance in a spelling bee championship, with television cameras, judges and members of audience. When asked to spell mortgage, things don’t go according to plan, with the boy missing out the silent T. Oh the shame! “A mortgage isn’t something you want to get wrong”.
Click on the image below to play the video.
http://www.youtube.com/watch?v=BJNTwin9kgw
Credits
The Spelling Bee ad was developed at M&C Saatchi Melbourne by creative director Steve Crawford, creatives Sandra Galiazzo, Doogie Chapman, Murray Bransgrove and agency producer Karen Muxworthy.
Filming was shot by director Christopher Riggert via Radical Media with producer Sam Mead.
I’m having a debate with my parents about this ad. They say the little guy spells mortgage as mortage and I think he says morgage. I know it kinda sounds like a T but I’m a very good listener and I hear how he says the second G exactly the same as the first. Help!
NATASHA YOU ARE CORRECT THATS MY SON. THANK YOU
i hear it as “mortage” too! I SWEAR IT IS!!!!
The kid does spell it “morgage” not “mortage”.
Apparently this is your son well did you kidnap him from me. because it is my son and he is scripted to say M>O>R>T>A>G>E.
Your assumtion is incorrect he might need to learn to spell but you should learn to listen.
Looks like we need to call the judges back.
Who is the question master
We have the same issue here – I say the boy spells m-o-r-t-a-g-e whilst my Dad says he spells m-o-r-g-a-g-e.
The latter makes more sense because that’s how you pronounce the word.
Can someone please settle an argument regarding the ANZ mortgage ad.
Could you please let me know whether the boy is spelling the word as “MORTAGE” or “MORGAGE”
I came on here hoping myself to find out.
My family wants to now if the word mortgage is spelt like morgage or mortage.
Nice Video..Its really fun but how it spell “MORTAGE or “MORGAGE I guess It is MOTRAGE..
My husband and I are having the same argument. I think he spells morgage because kids spell as the word sounds and the g's he says are exactly the same. He wouldn't have said the t because it is silent. I am a student teacher and have studied the spelling mistakes of some kids and it's what they do.
it is m-o-r-g-a-g-e the kid had a cold on the day of filming, making the g sound t ish… give the poor kid a break.
does it really matter… get a life ppl
i was at the a n z bank on thurs and asked could they tell me how there word was spelled in there add i was told the boy spelt IT as MORTAGE
Know It All, above, works at Radical Media, and was involved in the filming of the advertisement. Pay attention to what he says. It is MORGAGE, with a slight T sound because he had a cold on the day.
I want to know who the actor is that plays the judge asking the kid to spell it. I think he looks like John Howard from All Saints but my husband disagrees.
I am sure he says mortage. My wife disagrees and says mortage. it is wrong any which way. The judge should have told the young chap how to spell it. perhaps he did not know either???
I am also curious about the actor who asked the question. is it John Howard?