NorthRidge Church in Detroit, Michigan, ran an Easter advertising campaign this year spinning off the “Winning” tag line used by Charlie Sheen. A big house, cars, money. All are held in high esteem in everyday life. People that attain such riches are, in the words of actor Charlie Sheen, “winning.” The NorthRidge campaign and Easter services are designed to demonstrate a different kind of winning. The campaign includes five freeway billboards, direct mailing to 160,000 homes, a series of online videos at northridgewinning.com, and social networking on Facebook.
