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Volvo Trucks Tower carries Roger Alm

Volvo Trucks has launched “The Tower feat. Roger Alm”, a commercial featuring a colossal truck tower, with four new trucks stacked on top of one another. The Tower film is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its climax, complete with smoke and lighting effects, we see that the man standing on top of the truck tower is actually Volvo Trucks’ president Roger Alm. The Tower is designed to demonstrate the power and strength of its four new vehicles, the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. The four trucks will represent about two thirds of Volvo Trucks’ deliveries in Europe.

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KitKat Emergency Break for Technology

Kitkat in the Middle East is running “Emergency Break”, a pair of of commercials featuring the voices behind Apple’s Siri and a GPS app. Phones that freeze. The KitKat Emergency Break for Technology campaign takes into account the realities faced by our devices. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? A GPS guide has to handle the stress of sorting out a route for couple driving into the city, as they debate the merits of an Italian restaurant and a bar with friends. A group of Arabic-speaking men sit around having fun with bombarding Siri with requests, but discover that she has her limits.

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Budweiser Whassup Again

Budweiser’s 2020 Super Bowl campaign included a reprise of the 1999 commercial, “Whassup”, this time featuring a set of smart household appliances. Alexa, Siri, Google Assistant, a Roomba and an electronic toothbrush exchange the Whassup, No Much, Just Watching the Game banter of the original. They’re revving it up when the apartment’s occupant turns up to pick up a Budweiser sixpack. Budweiser Canada and Uber worked together to encourage viewers to avoid driving home after watching the game, by using the Whassup as a promo code. The message at the end, “It’s a smart world – don’t be stupid about how you get around”. The final phrase, “True, true”. The Whassup Again commercial was preceded by teasers, one including the original director Charles Stone III.

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Coca Cola Invisible Bottle Isn’t There

Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The Coca Cola Invisible Bottle campaign, developed at Publicis Italy, is being run in several Central and Eastern European markets.
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Safety Jackets Zipped the Other Way

Hornbach ai weiwei

DIY store chain Hornbach has launched Safety Jackets Zipped the Other Way, an integrated project by world famous Chinese artist Ai Weiwei. The piece consists of high-visibility safety jackets joined together by means of their zips. Removed from their original function, they merge into a shapeless soft sculpture. The assembled readymade Safety Jackets Zipped the Other Way comes with instructions and materials from Hornbach. The project is accompanied by a comprehensive publication, which includes not only the building instructions, but also a classification of how Safety Jackets Zipped the Other Way fits into the artistic practice of Ai Weiwei. It also includes a certificate of authenticity and an interview the art critic and curator Hans Ulrich Obrist conducted with Ai Weiwei about the project. The campaign is being promoted with a 21 second commercial and a 3 minute documentary.

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Porsche Heist in Germany

Porsche Heist TV ad still

Porsche’s 2020 Super Bowl advertising campaign, “The Heist”, portrays a collection of joy rides featuring cars normally stored in the Porsche Museum in Zuffenhausen, Stuttgart, Germany. The the newly introduced fully electric Porsche Taycan is taken for a spin by a mystery ninja thief. Staff from the museum take up the chase in the Porsche 917 K, the 918 Spyder hybrid supercar, the Porsche 911 GT2 RS, the Carrera GT, 718 Cayman GT4, 2020 911 Carrera 4S, Porsche 930 Turbo, and 1960 Porsche Junior 108 tractor. After the opening scenes inside the Porsche Museum, viewers see a team of precision drivers steer the cars safely around the famous Porsche roundabout in Zuffenhausen and along the inner city streets of Stuttgart, Heidelberg, Heppenheim and over the Schwarzenbachtalsperre dam in the northern Black Forest. Finally, the Taycan is cornered, and the Porsche Heist thief revealed.

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