Subway, the fast food sandwich chain, has launched an advertising campaign featuring Peter Griffin from animated TV show Family Guy performing “Ode to the Subway Feast”. The promotion celebrating the 100th episode of the popular Fox series, was launched in Subway shops with Family Guy branded cups, an online game and TV ads.
Click on the image below to play the video.
http://www.youtube.com/watch?v=Ucxjpu9NiTo
Turkey, salami, cheese with roast beef
Pepperoni and ham, write this down, chief
We got ’em all on freshly baked bread
The subway feast, it’s as big as my head!
Beat that, Jared! (Jared Fogle is the Subway spokesman who gained notoriety by losing significant weight through eating only at Subway.)
Credits
The Ode to the Subway Feast was developed at MMB, Boston.
“Subway’s attitude and irreverence is the perfect platform for the ‘Family Guy’ brand’s trademark twisted humor,” said Howard Nelson, vice president worldwide promotion for 20th Century Fox licensing and merchandising.
The Family Guy Quahog Triangle online game, available at www.SubwayFreshBuzz.com, asks players to answer trivia questions with help from some of the series residents.