Mitsubishi in Australia is promoting its range of four-wheel drive vehicles using a TV ad with a twist. Instead of showing us the actual 4WD vehicles driving over a wide variety of terrains, we’re shown a barbecue, cement mixer, office chair, luggage, golf trolley, and pram taking on those challenges accompanied by dramatic opera-style music. The super: “4WDs for any lifestyle from the home of 4WDs” takes viewers to the Mitsubishi web site, www.mitsubishi-motors.com.au, where they can take a closer look at the Triton, the Pajero and the Outlander.
Click on the image below to play the video.
Credits
The Mitsubishi spot was developed for Mitsubishi’s national advertising manager Darrell Jacobs at Clemenger BBDO, Sydney, by creative director Kevin MacNamara, copywriter Sean Lavery, account managers David Hallet, Ronan Quinn, Celeste Singleton, account planner Paul Blockey, and agency producer Denise McKeon.
Filming was shot by director Nick Robertson via Plaza Films, Sydney, with producer Kim Kirby. Editor was Danny Tait at Tait Gallery, Sydney. Music was composed by Hylton Mowday. Media is being handled by Mediaedge:cia Adelaide.
Aaargh!
Another TV car Ad that’s not about the car!
I must be pretty wacky. I use my car to go from A to B. Lifestyle considerations and impressing others are rather empty propositions when everything is considered.
This Ad gets a high score for irrelevancy. It is also a bit derivative. There’s a forgetable ad with people riding on seats with no vehicles visible. I’m sure I’ve seen luggage zooming about before too.
When I buy my next car I’ll demand a big discount on account of the irrelevancy of the TV Ads. Why should I pay factored-in advertising costs for ads which have zero meaning for me?