Nissan in Australia has widened the net in television advertising for the Tiida, appealing to both women and men. This approach supplements the initial 2006 launch campaign associated with Sex In The City star Kim Cattrall. In these two TV ads we see a husband and wife describing the different ways in which the Tiida fits in with each of their particular lifestyles.
Click on the image below to play the video.
Click on the image below to play the video.
Credits
The Nissan Tiida Couples campaign was developed at Whybin TBWA by copywriters/art directors Gary Horner and Mat Kemsley, account manager Laurelle Esse and agency producer Margot Ger.
Filming in and around Sydney was directed by Roger Tompkins via Cranbrook/Independent Films, with producer Angela Bray and Garry Whapshot.
Editor was Dan Mitchell at MRPPP Sydney.